Warfare about Product Life Cycle Essay Example | Topics and Well Written Essays - 4250 words

Warfare about Product Life Cycle - Essay Example Meaning and Concept of marketing Warfare The term ‘Warfare’ is often used within the marketing, which can also be reflected in the different crucial strategies of marketing. The literary meaning of Warfare is related with the strategies and tactics used by armed forces at the time of war for the purpose of getting victory over its enemies. The term warfare represents some of the crucial and aggressive strategies implied for the purpose of countering some crucial competition provided by the competitors and enemies at the time of war. In direction to this, the disposition of warfare can also be aligned with the marketing activities undertaken by the business organization (Roney 2004). The implication of different crucial Wartime strategies and tactics in the marketing for the purpose of countering some crucial and intensive competition provided by competitors is known as marketing warfare. Marketing Warfare includes different strategies and tactics implied by the originati on for the purpose of establishing compatibility within business and warfare. Moreover, it also opens a window for the effective application of different principles of military strategy in the business situations, so that an effective solution of intensive competition prevailing within the market place. As in contemporary scenario, the nature and disposition of business environment has been changed quite significantly. Due to heavy competition, market place have become a battle field in which, different competitors are fighting for saving their existence in this tough business environment (Orcullo 2008). In context to this, for the purpose of winning this battle, like war, business organizations are required to... This paper tresses that Product Life Cycle is one of the major concepts in the field of marketing, which will be quite helpful for the business organization in formulating some of the crucial strategic objective. In direction to this, the paper has shaded some of the crucial lights over marketing warfare regarding different stages of product development. On the basis of the in-depth review of different findings, it can be concluded that product life cycle of a product reveals different stage right from its introduction to its decline. In different stages there are different conditions and situations can be faced by the business organization. For the purpose of being successful within the existing market place, it becomes quire essential for the management of the organization to undertake some of the crucial strategic steps in the context of addressing different type of external environmental problems and issues. This report makes a conclusion that there is different warfare marketing strategies associated with the different stages of product life cycle. In relation to this, such different warfare allows the organization to have long term success and sustainability within existing market place. For a business organization it is quite essential to understand and elaborate such crucial strategic measures so that desired success can be attained in the most effective manner. Right selection of strategies at the right time of time is the key of success for the organization and above discussed warfare about PLC allows the organizations to do so effectively and efficiently.

International Strategy of B&Q Assignment Example | Topics and Well Written Essays - 2000 words

International Strategy of B&Q - Assignment Example B&Q is the number one DIY retailer in Europe and the third largest in the world, with more than 60 stores opened internationally, including B&Q Beijing, which is now the largest B&Q store in the world. Based on literature a firm has to make two initial decisions for facing internationalization process, i.e. equity and non-equity entry modes (See figure 1). Entry mode is an institutional arrangement that makes possible the entry of firm's products, technology, human skills, management or other resources into a foreign country (Root 1994). On this level, the key issues when making a decision on entry modes are those that refer to the macro-level factors of the target country, such as country-risk, cultural differences or potential for growth (Pan and Tse, 2000). The influence of these factors on the choice of entry mode will show up in the commitment of resources that the firm is willing to undertake in the international market and the strategic flexibility they wish to maintain in order to face up to unforeseen changes in the environment (Pan and Tse, 2000). On the second level of analysis, managers would do well to evaluate the different modes of entry, taking into consideration the degree of control they wish to exercise over international activities. The factors that should be analyzed at this level are related to micro-level characteristics such as those that determine the risk of dissemination or improper appropriation of assets and the firm's strategy. Both factors will determine the degree of control the firm should exercise on international operations in order to maintain its competitive advantage and favour coordination between units that are geographically widespread (Harzing, 2002; Pan and Tse, 2000). Figure 1: Two-level model of analysis for the choice of entry modesSource: Pan and Tse (2000) In the specific case of B&Q, its process of internationalization is clearly dominated by the equity entry modes (degree of control) such as Greenfield, mergers and acquisitions. We have to understand acquisition as the purchase of a stock in an already existing company in an amount sufficient to confirm control. A firm can acquire a foreign company for many of several reasons: product diversification, the acquisition of specific assets, the sourcing of raw materials, or other products for sale outside the host country or financial diversification (Root 1994). A Greenfield investment is a start up investment in new facilities. Such an investment can be wholly owned or a joined venture. The first ownership is a 100% in this alternative. It is usually complex, needs negotiations and takes a lot of time (Hitt et al. 2003). Merger is the process when two or more company joint to become one entity through a purchase acquisition or a pulling of interests (See Table 1). B&Q